Captain America – The Man with Two Brains

March 21, 2021

By Larry Romanoff for the Saker Blog

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An earlier essay titled, “If America Dissolves . . .” formed an introduction to the series on Bernays and Propaganda. This essay functions as the epilogue.

I will briefly repeat here several observations I made earlier, in order to develop a point that requires some elaboration.

In the essay titled The Utopia Syndrome, I mentioned Elizabeth Anderson’s theory of what I call ‘The Propaganda Mask’, which states that when political ideals or the ‘official story’ diverge too widely from reality, the ideals or the official narrative themselves become a kind of mask that prevents us from perceiving the gap. When the tenets of the propaganda are too far removed from factual truth, the victims lose their ability to separate fact from fiction and become unable to recognise the discrepancy between their ideals and their actions, or between their convictions and the truth. In the same essay I outlined that Americans are guilty of what I call ‘the Utopia Syndrome’, comparing themselves not with the real world of their actions but with some utopian standard of ideals that exists only in their own imaginations, a world of fancy and illusion divorced from reality. Next, I noted the black and white mentality that pervades America, the result of their Christianity and the work of Bernays, whose methods of manipulation of the public mind created a kind of binary mentality. Bernays claimed the excessive emotional loading in his propaganda could produce only a limited range of powerful emotional responses in his victims, forcing one’s emotional switch into a binary ‘on or off’ mode, with no other choices.

Within this binary framework, it is interesting that Americans are of two minds with respect to their treasured democracy. On the one hand, they preach glassy-eyed and fervently that their multi-party political system is the pinnacle of human evolutionary development, a universal value gifted to them by their god and representing the yearnings of all mankind, while on the other hand vehemently condemning that same democracy as hopelessly corrupt and its politicians less trustworthy than snakes and used-car salesmen. Thus, Americans seem to have two brains which are apparently unconnected and unable to communicate with each other. We have one brain stridently preaching the utopian fiction of a beautiful mansion on a hill, while the other dismisses with contempt the reality of a cracked foundation and leaking roof, sagging floors and faulty wiring, and all the rest. Yet the brain’s owner is seemingly unaware of these two successive and starkly contradictory realities.

These behavior patterns are not difficult to understand if we assume that Americans really do have two unconnected brains, not physically but mentally. Like all schizophrenics, most Americans exhibit what researchers call a ‘splitting of mental functions’, a mental disorder characterised by a failure to recognize what is real, the most common symptom being false beliefs. This derived schizophrenia appears to share the stage with a variation of what is called a ‘multiple personality disorder’, “a mental defect characterised by two distinct but dissociated personality states that alternately control a person’s behavior, accompanied by memory impairment not explained by ordinary forgetfulness.” This combination summarises to a people (a) holding totally false beliefs, unable to distinguish fiction from reality, (b) displaying two distinct but dissociated and opposite mental states, and (c) exhibiting little if any memory overlap between these two states. Odd as all this may seem, this describes Americans too perfectly to be an irrelevant coincidence. I should note here that both these mental disorders are diagnosed more frequently in the US than in any other nation.

Americans have been overwhelmed with utopian propaganda from infancy, an insidious New Testament heavily loaded with religion and emotion, indoctrinating them with a belief in their own moral superiority endowed upon them by their god, resulting in the Propaganda Mask where they can no longer recognise the vast discrepancy between their ideals and their actions (or the actions of their government). Their evangelical brand of Christianity endows them with the conviction that they are “good” and that all their actions, however evil, are also “good”. It then follows that they compare themselves not to the real world of their actions but only to their programmed utopian ideals. It is logical that Americans appear blind to this stark discrepancy due to the memory impairment when shifting personality states, the explanation lying with Bernays and the ‘on and off’ switch that controls the two brains. The issue is simply that both brains (or personality states) cannot be “ON” at the same time.

The condition and its states are easy to observe. In moments of unthreatening discourse, most any American brain can switch to its reality state and recognise democracy and capitalism for what they are, with all the open sores and unlanced boils readily apparent and heartily condemned. In these unguarded moments, many Americans will release a tide of criticism and moral condemnation of their capitalist system, with at least intuitive if not factual understanding of the criminal character of their corporations and banks, and the fundamentally unjust nature of their legal and judicial systems, as well as the failings of their vaunted multi-party democratic system. They know full well their Wall Street bankers are predatory vampires, that their courts are neither of law nor justice, that their democracy is corrupted beyond redemption, and that most of their politicians and corporate executives belong in prison. They are mostly quite aware of the devastating injustices of their capitalist system, and surprisingly aware of the futility of their great ‘democracy’. It can be startling to see their clarity of vision and harsh judgments of these failings.

But on occasions when these fundamentals are threatened, or when exposed to an emotionally-nourishing propaganda stimulus containing an opportunity to ‘feel good to be an American’, the reality brain switches off, the utopian brain switches on, and we are subjected to a sometimes frighteningly religious flood of nationalistic nonsense. I wrote earlier that much of what we attribute to American hypocrisy may in reality be due to a peculiarly American kind of mass insanity, which would appear to be precisely the case.

No other nation in the world has been exposed to political-religious brainwashing propaganda on such a massive scale. Patriotism in America is neither natural nor spontaneous; it has been planned, programmed and instilled in all Americans from birth, at least all white Americans. It is often so foolish as to be comical and open to ridicule, but simultaneously rather frightening. Consider this example:

The media topic is that fewer Americans are buying live Christmas trees in favor of artificial ones that are less bother and are re-usable. The live tree industry feels a long-term threat to its survival. No politics here, no religion. But then this is America and things are different here. The problem, according to the US media, is not the change in consumer tastes but rather is China, specifically “China’s cheap, fake Christmas trees”. China is “threatening our authentic American trees” and, even more importantly, China is also threatening “the patriotic Americans” who supply the authentic American trees. The media article therefore advised these threatened Americans to evidence their patriotism by going out into the forest to find “a God-grown tree”. When you read this, do you laugh or cry?

This tragic combination of serious mental imbalance and distressing emotional immaturity creates an existential problem for these hysterical pre-pubescent Americans. On the one hand, they desperately must feel good to be an American because it is their only source of emotional sustenance. But on the other hand, the fact of being American contains nothing in itself to make anybody feel good about anything. Even worse, it isn’t sufficient for them to merely feel good about themselves; it is crucially necessary to feel they are better than others, which is why they need an external comparison to illuminate their superiority. In spite of their imaginary exceptionalism and professed overwhelming moral superiority, there is also an inner recognition that these claims are false, evidenced by their constant attempts to prove a superiority which, if real, should be so obvious as to require no proof.

But Americans have nothing valuable of their own, not in themselves, nor in their national identity, history or culture, so they compensate by denigrating those who do have. This is why they so vigorously blind themselves to their own faults, crimes and atrocities, and focus only on the sins of others – even if they have to create imaginary ones. This is in part why hypocrisy has become a defining adjective of Americans: they cannot permit their national identity to collapse from a revelation of their current faults and historical crimes. When overlaid with their malignant Christianity, this combines to produce their imaginary and marvelously-warped self-image of moral superiority. The end result is a nation with little intrinsic self-worth and few genuine human values, unable to see itself as it really is: empty, superficial, vacuous, ignorant, mean-spirited, hysterical, envious, aggressive, self-obsessed, and hypocritical.

This is what Lippman and Bernays (and their European masters) did to the American people – reprogrammed an entire nation in equally as brutal a fashion as did the US with the Philippines, and the UK with Hong Kong, in this case creating an entire society of deluded, hysterical, and profoundly sick killer-consumers with a totally fictional history. It is probably fair to say that these men had good and fertile material to work with, a composition of the worst features of Christianity, native ignorance, and insatiable greed, but still we need to give credit where credit is due. Americans have always been racist and violent, but it was Lippman and Bernays who turned them into serial killers celebrating their Afghan “bug splats” (1) in the national media. And it was in this fertile and evil soil that American Presidents, Secretaries of State and Defense Secretaries so lushly sprouted into the longest string of sociopathic genocidal killers in history. Democracy never had a chance.

*

Notes

(1) For those who don’t know, a ‘bug splat’ is both the sound and the result of a large insect like a grasshopper impacting the windshield of a car at high speed. Americans were renowned for shooting children in Afghanistan (usually in the head) with high-powered weapons, and referring to the resulting explosion as a ‘bug splat’.

*

Introduction – If America Dissolves…  https://thesaker.is/if-america-dissolves/

Bernays and Propaganda – Part 1 of 5 — https://thesaker.is/bernays-and-propaganda/

Bernays and Propaganda – Part 2 of 5 — The Marketing of War — https://thesaker.is/bernays-and-propaganda-the-marketing-of-war/

Bernays and Propaganda – Part 3 of 5 –– Democracy Control – http://thesaker.is/bernays-and-propaganda-democracy-control/

Bernays and Propaganda – Part 4 of 5 –The Transition to Education and Commerce – http://thesaker.is/bernays-and-propaganda-the-transition-to-education-and-commerce-part-4/

Bernays and Propaganda – Part 5 of 5 — Propaganda Continues Unabated — http://thesaker.is/bernays-and-propaganda-propaganda-continues-unabated-part-5/

Epilogue – Captain America –The Man with Two Brains


Mr. Romanoff’s writing has been translated into 30 languages and his articles posted on more than 150 foreign-language news and politics websites in more than 30 countries, as well as more than 100 English language platforms. Larry Romanoff is a retired management consultant and businessman. He has held senior executive positions in international consulting firms, and owned an international import-export business. He has been a visiting professor at Shanghai’s Fudan University, presenting case studies in international affairs to senior EMBA classes. Mr. Romanoff lives in Shanghai and is currently writing a series of ten books generally related to China and the West. He is one of the contributing authors to Cynthia McKinney’s new anthology ‘When China Sneezes’.

His full archive can be seen at https://www.moonofshanghai.com/

and http://www.bluemoonofshanghai.com/

He can be contacted at: 2186604556@qq.com

Bernays and Propaganda – Democracy Control

February 21, 2021

By Larry Romanoff for the Saker Blog

http://www.bluemoonofshanghai.com/wp-content/uploads/2021/02/Capitol_Sunrise-1024x576.jpg

From their experiences in the formulation, manipulation and control of public perception and opinion with the CPI, both Lippman and Bernays later wrote of their open contempt for a “malleable and hopelessly ill-informed public” in America. (1) Lippmann had already written that the people in a democracy were simply “a bewildered herd” of “ignorant and meddlesome outsiders” (2) who should be maintained only as “interested spectators”, to be controlled by the elite “secret government”. They concluded that in a multi-party electoral system (a democracy), public opinion had to be “created by an organized intelligence” and “engineered by an invisible government”, with the people relegated to the status of uninformed observers, a situation that has existed without interruption in the US for the past 95 years. Bernays believed that only a few possessed the necessary insight into the Big Picture to be entrusted with this sacred task, and considered himself as one member of this select few.

“Throughout his career, Bernays was utterly cynical in his manipulation of the masses. In complete disregard of the personal importance of their sincerely held values, aspirations, emotions, and beliefs, he saw them as having no significance beyond their use as tools in the furtherance of whatever were the commercial and political ends of his hirers.”

In his book ‘Propaganda’, (3) (3a)(4) Bernays wrote, “It was, of course, the astounding success of propaganda during the war that opened the eyes of the intelligent few in all departments of life to the possibilities of regimenting the public mind. It was only natural, after the war ended, that intelligent persons should ask themselves whether it was not possible to apply a similar technique to the problems of peace. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Bernays’ original project was to ensure US entry into the European war, but later he primarily concerned himself with the entrenchment of the twin systems of electoral democracy and unrestricted capitalism the elites had created for their benefit, and with their defense in the face of increased unrest, resistance, and ideological opposition. Discovering that the bewildered herd was not so compliant as he wished, Bernays claimed a necessity to apply “the discipline of science”, i.e., the psychology of propaganda, to the workings of democracy, where his social engineers “would provide the modern state with a foundation upon which a new stability might be realized”. This was what Lippmann termed the necessity of “intelligence and information control” in a democracy, stating that propaganda “has a legitimate and desirable part to play in our democratic system”. Both men pictured modern American society as being dominated by “a relatively small number of persons who understand the mental processes and social patterns of the masses”. To Bernays, this was the “logical result of the way in which our democratic society is organized”, failing to note that it was his European handlers who organised it this way in the first place.

Lippman and Bernays were not independent in their perverted view of propaganda as a “necessity” of democracy, any more than they were in war marketing, drawing their theories and instruction from their Zionist masters in London. The multi-party electoral system was not designed and implemented because it was the most advanced form of government but rather because it alone offered the greatest opportunities to corrupt politicians through control of money and to manipulate public opinion through control of the press. In his book The Engineering of Consent, (5) (5a) Bernays baldly stated that “The engineering of consent is the very essence of the democratic process”. In other words, the essence of a democracy is that a few “invisible people” manipulate the bewildered herd into believing they are in control of a transparent system of government, by choosing one of two pre-selected candidates who are already bought and paid for by the same invisible people.

Even before the war, the ‘secret government’, i.e., the European handlers of Lippman and Bernays, had fully recognised the possibilities for large-scale population control and had developed far-reaching ambitions of their own in terms of “Democracy Control”, and using the US government once again as a tool. Their interest was not limited to merely the American population, but quickly included much of the Western world. With Lippman and Bernays as their agents, these invisible people had the US government applying Bernays’ principles in nations all over the world, adding the CIA Project Mockingbird (6) (7) (8(9) (10), the VOA (11) (12), Radio Free Europe and Radio Free Asia, Radio Liberty, and much more to their tools of manipulation of the perceptions and beliefs of peoples of dozens of nations. The US State Department, by now totally onside, claimed that “propaganda abroad is indispensable” for what it termed “public information management”. It also recognised the need for absolute secrecy, stating that “if the American people ever get the idea that the high-powered propaganda machine was working on them, the result would be disaster”. But the high-powered machine was indeed working on them, and continued to an extent that might have impressed even Bernays.

The history of propaganda and its use in manipulating and controlling public opinion in the US, and in Western democracies generally, is a long story involving many apparently disparate and unrelated events. A major crisis point for elite control of American democracy was the Vietnam War, the one period in history when the American people were treated to accurate media coverage of what their government was actually doing in another country. Due to the horrific revelations of American torture and brutality, public protests were so widespread that the US was on the verge of anarchy and became almost ungovernable. Americans were tearing up their military draft notices and fleeing to Canada to escape military service. Streets and university campuses were overwhelmed with protests and riots, at least until Nixon ordered the students shot in the back. (13) (14) (15) That was in 1970, but in 1971, Daniel Ellsberg stole “The Pentagon Papers” from the RAND corporation where he worked, and leaked them to the media, and that was the beginning of the end. After the political fallout and Nixon’s resignation, Bernays’ secret government went into overdrive and the American political landscape changed forever.

A major part of this ‘democratic overdrive’ was the almost immediate creation in July of 1973 by David Rockefeller, Rothschild, and some “private citizens”, of a US-based think tank called ‘the Trilateral Commission’. (16) At the time, Rockefeller was Chairman of Rothschild’s Council on Foreign Relations as well as Chairman of the Rothschild-controlled Chase Manhattan Bank. Zbigniew Brzezinski, who was Obama’s Foreign Policy Advisor, was a ‘co-founder’. The necessity for the formation of this group was officially attributed to the Middle-East oil crisis, but they focused on a much more important crisis – that of democracy, which was exhibiting clear signs of going where no man should go. At the time, with a modicum of free press remaining, the Washington Post published an article titled “Beware of the Trilateral commission” (17). They would not do so again. Any criticism of the Commission is today officially listed by the US government as a ‘conspiracy theory’. (18)

I could find no record of any report by the Trilateral Commission on the Mid-East oil crisis, and it appears their first major report, published by New York University in 1975 only two years after their formation, was titled, “The Crisis of Democracy” (19) (20), a lead writer of which was a Harvard professor named Samuel Huntington.

In the paper, Huntington stated that “The 1960’s witnessed an upsurge of democratic fervor in America”, with an alarming increase of citizens participating in marches, protests and demonstrations, all evidence of “a reassertion of equality as a goal in social, economic and political life”, equality being something no democracy can afford. He claimed, “The essence of the democratic surge of the 1960’s was a general challenge to existing systems of authority, public and private. In one form or another, it manifested itself in the family, the university, business, public and private associations, politics, the governmental bureaucracy, and the military services.”

Huntington, who had been a propaganda consultant to the US government during its war on Vietnam, further lamented that the common people no longer considered the elites and bankers to be superior and felt little obligation or duty to obey. We needn’t do much reading between the lines to see that Huntington’s real complaint was that the wealthy elites, those of the secret government, were coming under increasing public attack due to revelations of grand abuses of their wealth and power. They were no longer admired and respected, nor even particularly feared, but instead were increasingly despised. The people also abandoned trust in their government due to the realisation of the extensive infiltration of the White House and Congress by Bernays’ “shrewd operators”, leading to, in Huntington’s words, “a decline in the authority, status, influence, and effectiveness of the presidency”.

Huntington concluded that the US was suffering from “an excess of democracy”, writing that “the effective operation of a democratic political system usually requires apathy and noninvolvement”, stating this was crucial because it was precisely these qualities of the public that “enabled democracy to function effectively”. True to his racist roots, he identified “the blacks” as one such group that was becoming “too democratic” and posing a danger to the political system. He ended his report by stating that “the vulnerability of democracy, essentially the ‘crisis of democracy’”, stemmed from a society that was becoming educated and was participating, and that the nation needed “a more balanced existence” with what he called “desirable limits to the extension of political democracy”. In other words, the real crisis in democracy was that the people were beginning to believe in the “government by the people, for the people” part, and not only actually becoming involved but beginning to despise and disobey those who had been running the country solely for their own financial and political advantage. And of course, the solution was to engineer a social situation with less education and democracy and more authority from the secret government of the elites.

Democracy, according to Huntington, consisted of the appearance but not the substance, a construct whereby the shrewd elites selected candidates for whom the people could pretend to vote, but who would be controlled by, and obey their masters. Having thus participated in ‘democracy’, the people would be expected to return to their normal state of apathy and noninvolvement.

Noam Chomsky also noted in an article that in the student activism of the 1960s and early 1970s, the nation apparently risked becoming too well educated, creating the Trilateral Commission’s ‘crisis of democracy’. In other words, the ignorance necessary for the maintenance of a multi-party government system was at risk of being eroded by students who were actually learning things that Bernays’ secret government didn’t want them to learn. “The Commission in a report decried the focus on what it called “special-interest groups” like women, workers and students, trying to gain rights within the political arena that were clearly “against the national interest” [of the top 1%]”. The Commission stated it was especially concerned with schools and universities that were not doing their job of “properly indoctrinating the young” and that “we have to have more moderation in democracy”. From there, the path forward was clear: young people in America would now be “properly indoctrinated” by both the public school system and the universities, so as to become “more moderate”, more ignorant, and above all to avoid demanding things like social equality and workers’ rights that were so clearly against the ‘national interest’ of the elites and their ‘secret government’.

Before Huntington and the student activism of the 1960s, we had another renowned expert on propaganda, politics and fascism, in the person of another American Jew, Harold Lasswell, who has been admiringly described as “a leading American political scientist and communications theorist, specializing in the analysis of propaganda”, with claims Lasswell was “ranked among the half dozen creative innovators in the social sciences in the twentieth century”. His biographer, Almond, stated firmly that “few would question that [Lasswell] was the most original and productive political scientist of his time”. (21) High praise indeed, reminiscent of that ladled onto Lippman and Bernays – and for the same reasons.

Even earlier, in the late 1930s and early 1940s, the University of Chicago held a series of secret seminars on “communication”, funded by the Rockefeller Foundation, that included some of the most prominent researchers in the fields of ‘communications and sociology’, one of whom was Lasswell. Like Lippman and Bernays before him, and Huntington et al after him, Lasswell was of the opinion that democracy could not sustain itself without a credentialed elite shaping, molding and controlling public opinion through propaganda. He stated that if the elites lacked the necessary force to compel obedience from the masses, then ‘social managers’ must turn to “a whole new technique of control, largely through propaganda”, because of the “ignorance and superstition of the masses”. He claimed that society should not succumb to “democratic dogmatisms about men being the best judges of their own interests”, because they were not. Further, “the best judges are the elites, who must, therefore, be ensured of the means to impose their will, for the common good”. The Rockefeller and other Foundations and think-tanks have been slowly executing this advice now for almost 100 years.

Among the many results of the work of Lippman and Bernays was the subsumption, of initially the Executive Branch and eventually the Legislative Branch as well, of the US government, into a global plan of the European and American bankers and their US corporate and political interests. We speak openly today of the White House and US Congress being overwhelmingly controlled by the Jewish lobby and their multinational corporations, but this forest was planted 100 years ago. By the early 1900s we already had an American government firmly under the powerful influence of, and effectively controlled by, what Bernays termed the “secret government”, and which was controlled in virtually the same manner as the bewildered public herd. During his presidential election campaign in 1912, Theodore Roosevelt said, “Behind the visible government there is an invisible government upon the throne that owes the people no loyalty and recognizes no responsibility”, (22) and claimed it was necessary to destroy this invisible government and undo the corrupt union of business and politics. Roosevelt again:

“It was natural and perhaps human that the privileged princes of these new economic dynasties, thirsting for power, reached out for control over government itself. They created a new despotism and wrapped it in the robes of legal sanction. A small group had concentrated into their own hands an almost complete control over other people’s property, other people’s money, other people’s labor and other people’s lives. For too many of us life was no longer free; liberty no longer real; men could no longer follow the pursuit of happiness. These economic royalists complain that we seek to overthrow the institutions of America. What they really complain of is that we seek to take away their power.”

Arthur Miller wrote that “Those who formally rule, take their signals and commands not from the electorate as a body, but from a small group of men. It exists even though its existence is denied, and this is one of the secrets of the American social order, but one that is not to be discussed.” And, as Baudelaire told us, “The devil’s best trick is to persuade you that he doesn’t exist”. The truth of this is everywhere to be seen, but few want to look.

Returning to Bernays and his propaganda to save democracy, and the versions promulgated by his heirs, there were two intermixed currents in that river. The most important was for the (largely foreign) bankers and industrialists to regain full control of the US government, especially the economic sectors, the first step being to repair the loosened control of the political parties themselves and the politicians inhabiting them. There is an interesting Chinese document that accurately addresses the deep Jewish influence on the US government at the time, stating: “The Democratic Party belongs to the Morgan family, and the Republican Party belongs to the Rockefeller family. Rockefeller and Morgan, however, belonged to Rothschild.” (23) Then, new and extensive efforts were required to regain social and political control of the population. What they needed was a vaccine, not to protect the American people, but to infect them with an incurable disease pleasantly named ‘democratisation’, but which would be more readily recognisable as zombification. They succeeded.

Democracy had always been hyped in the West as the most perfect form of government, but under the influence of an enormous propaganda campaign it soon morphed into the pinnacle of enlightened human evolution, certainly in the minds of Americans, but in the West generally. Since a multi-party electoral system formed the underpinnings of external (foreign) control of the US government, it was imperative to inject this fiction directly into the American psyche. They did so, to the extent that “democracy”, with its thousands of meanings, is today equivalent to a bible passage – a message from God that by its nature cannot be questioned. Bernays and his people were the source of the deep, abiding – and patently false – conviction in every American heart that democracy is a “universal value”. One of the most foolish and persistent myths these people created was the fairytale that as every people evolved toward perfection and enlightenment, their DNA would mutate and they would develop a God-given, perhaps genetic, craving for a multi-party political system. This conviction is entirely nonsense, without a shred of historical or other evidence to support it, a foolish myth created to further delude the bewildered herd.

But there was much more necessary in terms of social control. By the time Regan replaced Carter in 1980, all the wheels were in motion to permanently disenfranchise American citizens from everything but their by now beloved “democracy”. Regan’s assault on the American public was entirely frontal, with Volcker of the FED plunging the US into one of the most brutal recessions in history, driving down wages and home ownership, destroying a lifetime’s accumulation of personal assets, dramatically increasing unemployment, eliminating labor unions almost entirely, and making the entire nation politically submissive from fear. Interestingly, the more that their precious democracy was impoverishing and emasculating them, the more strongly the American public clung to it, no longer retaining any desire for equality but merely hoping for survival. The eight years of Regan’s presidency were some of the most brutal in US history, but with the power of the propaganda and the willing compliance of the mass media, the American people had no understanding of what was happening to them. The lessons of the 1970s and the Vietnam War were learned well, and Bernays’ “invisible people” reclaimed the US as a colony, both the government and the people, the reclamation cleverly “engineered by an invisible government”.

The full Machiavellian nature of this propaganda, its true intent and results, will not be immediately apparent to readers from this brief essay. The next essay in this short series, a description of the further transition of Bernays’ propaganda methods to education and commerce, will fill in many of the gaps and permit readers to connect more dots and obtain a clearer picture of the entire landscape.

*

Introduction – If America Dissolves…  https://thesaker.is/if-america-dissolves/

Bernays and Propaganda – Part 1 of 5 — https://thesaker.is/bernays-and-propaganda/

Bernays and Propaganda – Part 2 of 5 — The Marketing of War — https://thesaker.is/bernays-and-propaganda-the-marketing-of-war/

Bernays and Propaganda – Part 3 of 5 –– Democracy Control


Mr. Romanoff’s writing has been translated into 30 languages and his articles posted on more than 150 foreign-language news and politics websites in more than 30 countries, as well as more than 100 English language platforms. Larry Romanoff is a retired management consultant and businessman. He has held senior executive positions in international consulting firms and owned an international import-export business. He has been a visiting professor at Shanghai’s Fudan University, presenting case studies in international affairs to senior EMBA classes. Mr. Romanoff lives in Shanghai and is currently writing a series of ten books generally related to China and the West. He is one of the contributing authors to Cynthia McKinney’s new anthology ‘When China Sneezes’.

His full archive can be seen at

https://www.moonofshanghai.com/

and http://www.bluemoonofshanghai.com/

He can be contacted at: 2186604556@qq.com

Notes

(1) https://alethonews.com/2012/07/31/progressive-journalisms-legacy-of-deceit/

(2) http://thirdworldtraveler.com/Chomsky/MediaControl_excerpts.html

(3) https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598

(3a) https://www.voltairenet.org/IMG/pdf/Bernays_Propaganda_in_english_.pdf

(4) https://archive.org/details/BernaysPropaganda

(5) https://www.amazon.com/Engineering-Consent-Edward-L-Bernays/dp/B0007DOM5E

(5a) https://upload.wikimedia.org/wikipedia/commons/1/1b/The_Engineering_of_Consent_%28essay%29.pdf

(6) https://www.thedailybeast.com/how-the-cia-paid-and-threatened-journalists-to-do-its-work

(7) https://thenewamerican.com/cia-s-mockingbirds-and-ruling-class-journalists/

(8) https://apps.washingtonpost.com/g/documents/local/cia-report-on-project-mockingbird/295/

(9) https://allthatsinteresting.com/operation-mockingbird

(10) https://www.bibliotecapleyades.net/sociopolitica/sociopol_mediacontrol03.htm

(11) https://euvsdisinfo.eu/report/radio-liberty-and-voa-are-a-part-of-american-propaganda-machine-and-are-banned-in-the-usa/

(12) The VOA surrounded China from all neighboring countries, and including a massive presence in Hong Kong, broadcasting American seditionist propaganda into China (according to Bernays’ template) 24 hours a day for generations. It failed, and was finally shut down in 2019. Also, when the Taiwanese scientist identified the 5 original haplotypes of the COVID-19 virus and proved they had originated in the US, it was the VOA that harrassed the man so badly online that he closed all his social media accounts and went dark. Democracy being a coin with only one side, the US greatly resented China Radio International broadcasting “Beijing-friendly programs on over 30 US outlets, many in major American cities.” http://chinaplus.cri.cn/opinion/opedblog/23/20181006/192270.html

(13) https://www.independent.co.uk/news/world/americas/kent-state-massacre-vietnam-war-national-guard-50-year-anniversary-a9497501.html

(14) https://www.nationalgeographic.com/history/reference/united-states-history/ohio-kent-state-university-shooting/

(15) http://news.cnr.cn/native/gd/20200606/t20200606_525118936.shtml

(16) http://www.antiwar.com/berkman/trilat.html

(17) https://www.washingtonpost.com/archive/lifestyle/1992/04/25/beware-the-trilateral-commission/59c48198-9479-4c80-a70a-a1518b5bcfff/

(18) http://mail.conspiracy-gov.com/the-new-world-order/trilateral-commission/

(19) https://www.trilateral.org/download/doc/crisis_of_democracy.pdf

(20) https://ia800305.us.archive.org/29/items/TheCrisisOfDemocracy-TrilateralCommission-1975/crisis_of_democracy_text.pdf

(21) https://www.nap.edu/read/1000/chapter/10

(22) https://www.sgtreport.com/2020/11/former-presidents-warn-about-the-invisible-government-running-the-united-states/

(23) The Age of Innovation 2013 Issue 6 95-97 pp. 3 of 1003, The database of scientific and technological journals of Chinese science and technology; http://www.cqvip.com/QK/70988X/201306/46341293.html

Bernays and Propaganda – The Marketing of War

February 15, 2021

Bernays and Propaganda – The Marketing of War

By Larry Romanoff for the Saker Blog

Image result for images of the book Propaganda

In the revelation of propaganda as a tool of public mind control and its use for war marketing, it is worthwhile to examine the historical background of Bernays’ war effort. At the time, the European Zionist Jews had made an agreement with England to bring the US into the war against Germany, on the side of England, a favor for which England would grant the Jews the occupation of Palestine for a new homeland. Palestine did not ‘belong’ to England, it was not England’s to give, and England had no legal or moral right to make such an agreement, but it was made nonetheless. The Jews had created in US President Wilson an intense desire to enter the war, but the American population had no interest in the European war and public sentiment was entirely against participating.

To facilitate the desired result, Wilson created a body named the Committee on Public Information (CPI), to propagandise the war by the mass brainwashing of America. The group was led by a muckraking publicist/advertising man named George Creel, and the CPI was known as “The Creel Commission”, but it appears Creel was only a ‘front’, with little contribution to the events that actually occurred. The CPI was staffed with a heavy slate of psychologists and carefully-selected men from the media, academia, advertising, and the movie and music industries. Two of the most important members were Walter Lippmann, whom Wilson described as “the most brilliant man of his age”, and Edward Bernays, who was the group’s top mind-control expert, both Jews and both aware of the stakes in this game. Bernays planned to combine his uncle Freud’s psychiatric insights with mass psychology, blended with modern advertising techniques, and apply them to the task of mass mind control. Movies were already powerful new tools for misinformation and opinion control, as was radio, and TV would soon be added to this list.

“Wilson’s agreement to create the CPI was actually a turning point in world history, the first truly scientific attempt to form, manipulate and control the perceptions and beliefs of an entire population.” (1) (2) (3)ho

With Wilson’s authority, these men were given almost unlimited scope to work their magic, and in order to ensure the success of their program and guarantee the eventual possession of Palestine, these men and their committee carried out “a program of psychological warfare against the American people on a scale unprecedented in human history and with a degree of success that most propagandists could only dream about”.

In his 1922 book Public Opinion, Lippmann wrote, “The only feeling that anyone can have about an event he does not experience is the feeling aroused by his mental image of that event … For it is clear enough that under certain conditions men respond as powerfully to fictions as they do to realities.” And it was this psychological manipulation that these men employed to turn an entire nation of peaceful Americans into rabid war-mongers. (4) (5)

Note to readers: Some part of the immediately-following paragraphs is not mine. They are partially verbatim and partially paraphrasing, of some content I discovered many years ago and, even with diligent effort, I am today unable to locate the original source.

Having received permission and broad authority from the US President to “lead the public mind into war” and, with success threatened by widespread anti-war sentiment, these men determined to engineer what Lippmann called “the manufacture of consent”. The committee first identified all the different ways that information flowed to the population, examined the characteristics of each, and filled every channel with specially-crafted pro-war material. Their effort was unparalleled in its scale and sophistication, since the CPI had the power not only to manufacture false news and distribute it nationally through all channels, but to officially censor news and withhold information from the public. “They produced and distributed many thousands of ‘official’ press releases, virtually functioning as the information arm of the US government and were in fact the major provider of war news to the nation.”

These men wasted no time in organising a vast propaganda network and began flooding the US with anti-German propaganda consisting of hate literature, hate movies, songs, media articles and much more.

Lippmann and Bernays divided their Committee into nineteen ‘divisions’, each responsible for a different type of propaganda, and each utilising the expertise of vast numbers of psychologists, advertising experts, media personnel and movie moguls. (6) (7) The intention was to flood every means of communication with the goal of inciting hatred of everything German and to promote American entry into the war as the only option for patriotic Americans. They filled every part of US print media with anti-German hate propaganda. In the News Division alone, in an average week, more than 20,000 newspaper columns carried entirely false propaganda articles produced by the CPI, promoting hatred of Germany and Germans, describing atrocities that had never occurred and painting the Germans as vicious and inhuman monsters. Lippmann and Bernays not only instituted (compulsory) “voluntary guidelines” for the inclusion of their monstrous tales in all media, but they rigidly enforced a censorship in the American mass media to suppress any contradictory content.

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Bernays cleverly realised that much of the public is disinclined to read long articles, and so formed a special division to produce brief rants and sound bytes meant to arouse the loathsome emotions of those with short attention spans. They created a Syndicated Features Division employing popular novelists to produce essays containing the official propaganda, which reached 10 to 15 million people each month. Another division was responsible for the cartoon sections of newspapers and other media, with the stated intention to “mobilize and direct the scattered cartoon power of the country for constructive war work”. They employed thousands of cartoonists who “achieved new heights in hate-mongering”, picturing the Germans as primitive and evil animals who stole, killed or raped everything they encountered.

They created a similar Division for Cinema that resulted in the Hollywood production of dozens of outrageous and virulently anti-German movies, hate films containing completely fictional tales of atrocities and bestialities committed by the Germans. Bernays was the source of movie scenes where “dirty” Germans (and later the dirtier Japanese) machine-gunned brave American pilots while parachuting to the ground. (8) None of these tales were ever true; these and all others were total fabrications. Then, as now, the motion picture industry in the US was entirely controlled by Jews who were eager to assist. One Jewish editorial stated that “every individual at work in this industry wants to do his share . . . through slides, film leaders and trailers, posters and newspaper publicity they will spread that propaganda so necessary to the immediate mobilization of the country’s great resources”.

In addition to movies produced by the film studios, the CPI created its own Film Division which produced 60 or 70 “official” films that were viewed by many tens of millions of people each week. They created an Advertising Division to influence commercial advertisers to insert anti-German war propaganda into newspaper and magazine advertising, with almost every major US publication carrying a large quota of these ads. Then, as today, much of the media was Jewish-owned or controlled, and these men received much free space.

They created a ‘Division of Work with the Foreign Born’ (9) to reach all immigrants in the country in their own languages, and used members of these communities to propagandise their own people, especially targeting all military-age foreigners who might become war conscripts. The CPI hired bi-lingual speakers to target every specific immigrant group in the US, and even had a Sioux ‘Four-Minute Man’ delivering speeches in seven native languages. They specially targeted all Jews in America, providing Yiddish speakers in thousands of theaters and workplaces. There also was a Foreign Section with sixteen divisions, which established offices in over thirty countries, to propagandise the populations of other nations.

Lippmann and Bernays wrote: “It is a matter of pride to the Committee on Public Information, as it should be to America, that the directors of English, French, and Italian propaganda were a unit in agreeing that our literature was remarkable above all others for its brilliant and concentrated effectiveness”.

Bernays’ Speaking Division organised a group known as the “Four-Minute Men’, 75,000 volunteers who gave speeches provoking hatred and fear of Germany and Germans, and urging war. They used farmers to appeal to farmers and businessmen to businessmen, with short, rousing speeches filled with imagery. These were so emotionally-loaded they often had dreadful consequences, in thousands of instances mobs gathering afterward and vandalising German homes and businesses in their city. (10) In total, their speakers gave nearly 8 million speeches to more than 300 million Americans, all provoking hatred of Germany and Germans, and urging war. (11) (12) (13) (14) (15)

A continuing atrocity is that even today misinformation sources like Britannica and the Smithsonian, and many American history websites, carry articles claiming “the CPI’s representatives, known as four-minute men, traveled throughout the U.S. urging Americans to buy war bonds and conserve food.” (16)

The Committee particularly targeted women, establishing a major Women’s Division, from fear that women “might constitute a subversive element in the nation, detrimental to wartime unity and the smooth functioning of [mandatory military conscription]”. They created a womens’ Four-Minute Man division to speak at womens groups and matinees to counteract the resistance to sending their sons and husbands to war. They inserted themselves into many women’s magazines where they controlled the cover and much of the internal content, encouraging women to send their sons to war, claiming he would return as “a man” instead of a corpse. The Ladies Home Journal, once the most inoffensive of publications, had many covers with dirty anti-German posters and most every issue with patriotic articles written by Bernays’ staff extolling the sacrifices of war.

One of Bernays’ mind-control divisions was responsible for popular music, the CPI hiring thousands of songwriters to create songs with anti-German lyrics, these playing constantly on the nation’s radio stations. Another division was responsible for public library content, tasked with the removal of any books favoring Germany, including the works of famous German authors and philosophers. Everything favorably German was censored, removed from public accessibility, or destroyed.

Perhaps the division most indicative of the moral bankruptcy of these men was their work with public school children. They heavily utilised psychologists in programs to spread hatred of Germany throughout America’s public school system where small children were taught the full gamut of Bernays’ hateful propaganda, then used as travelling salesmen to visit other schools and spread the hatred to their classmates, delivering totally fabricated tales of German atrocities to other small children. Uncounted thousands of children were organized as Four Minute Men speakers, with more than 200,000 schools participating. Bernays’ psychologists did their work well: American children became not only hate-filled but terrified of Germans. After these inflamed propaganda sessions, many American children demonstrated their “patriotism” by groups attacking German-Americans and stoning them, sometimes being congratulated by local newspapers for “doing their duty”. The ‘patriotic’ Boy Scouts of America contributed to the effort by regularly burning bundles of German newspapers that were on sale, and Germans were regularly insulted and spat upon by other citizens.

Bernays’ group published many thousands of children’s books and comics containing the most vile and hateful propaganda lies. Libraries sponsored anti-German childrens’ ‘story hours’ that used hate propaganda supplied by Bernays. Sunday school children were given coloring books depicting and encouraging violence against Germans.

Bernays’ Public literature attacked everything German in America, including schools and churches. In many schools the German language was forbidden to be taught to “pure Americans”, and administrators were urged to fire “all disloyal teachers”, meaning any Germans. The names of countless towns and cities were changed to eliminate their German origin: Berlin, Iowa became Lincoln, Iowa. German foods and food names were purged from restaurants; sauerkraut became ‘liberty cabbage’ and German Shepherds became ‘Alsatians’.

All American orchestras were ordered to eliminate from their performances any music by classic German composers like Beethoven, Bach and Mozart. In some states, the use of the German language was prohibited in public and on the telephone. German professors were fired from their universities, German-language or German-owned local newspapers were denied advertising revenue, constantly harassed, and often forced out of business.

Bernays instituted a program of questioning the patriotism and loyalty of all Germans in America, including those who had lived there for generations. He created a plan that enlisted volunteers to gather information on Germans, forming a semi-official organisation named the American Protective League that eventually had more than 200,000 members deputised as FBI agents to “police” community loyalty. This group and others “investigated” every German, and soon every person with anti-war views, as prima facie evidence of treason.

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Germans were forced to gather in public meetings and denounce Germany and its leaders. They were forced to purchase war bonds and publicly declare their allegiance to the US flag. As Bernays’ rhetoric reached dangerous levels, the anti-German hysteria and violence increased proportionately. Many Germans were forcibly removed from their homes, often torn from their beds during the night, taken out into the street and stripped naked, beaten and whipped, then forced to kneel and kiss the American flag. Many were tarred and feathered, then forced to leave their cities or towns. Some were lynched from trees. Priests and pastors were dragged out of their churches and beaten for giving sermons in German. (17) (18) (19) (20)

The anti-German hysteria had people seeing spies everywhere, with House and Bernays greatly inflaming this trend by preparing Wilson’s infamous “Flag Day” speech (21) (22) where he claimed “The military masters of Germany have filled our unsuspecting communities with vicious spies and conspirators and have sought to corrupt the opinion of our people”. Newspaper editors were screaming that all Germans were spies who were poisoning American water supplies or infecting medical shipments to hospitals, and that most “ought to be taken out at sunrise and shot for treason”. The Saturday Evening Post, one of America’s most popular and influential magazines, announced that it was time to rid America of Germans, “the scum of the melting pot”. Congressmen recommended hanging or otherwise executing all Germans in America, State Governors urging the use of firing squads to eliminate “the disloyal element” from the entire state. The US Secretary of the Navy Josephus Daniels stated that Americans would “put the fear of God into the hearts” of these people.

According to Bernays, the key was to dehumanise and demonise the German people by filling American minds with fabricated tales of horror. The compliant media, largely Jewish-owned, obediently carried fake stories of poisoned candy being dropped from airplanes, German soldiers skewering babies like shish kebabs, the raping of nuns, and so much more. Eventually, the stories were accepted as true and the public’s natural resistance to war was overcome. From his uncle Freud, Bernays learned that a particularly effective strategy for demonising Germans was the use of atrocity stories. According to Harold Lasswell:

“So great are the psychological resistances to war in modern nations that every war must appear to be a war of defense against a menacing, murderous aggressor. There must be no ambiguity about who the public is to hate. A handy rule for arousing hate is, if at first they do not enrage, use an atrocity. It has been employed with unvarying success in every conflict known to man.” (23)

The CPI used every weapon available to spread their message to, as Creel would later say, “turn the American people into one white-hot mass (of hatred) . . .” Their psychological travesty so indoctrinated the public that daily life in America became infused with hatred and with Americans automatically conditioned to disgust and hatred for all things German.

They succeeded, and not only in the US. Teams of the same Jewish ‘specialists’ were following the same script in most other nations, all instilling massive hatred for Germans who, in every nation were vehemently portrayed as evil incarnate, simply from the fact of their German origin. In countries all around the world, the media spread the same message of hatred against Germany and the Germans.

In Brazil, anti-German demonstrations and riots consumed the country, with German businesses being destroyed and Germans being assaulted and killed. The Brazilian press carried Bernays’ intensely anti-German atrocity propaganda, stimulating demonstrations that were very ugly anti-German affairs. In some cities, hundreds of businesses, schools and homes were burned. In Porto Alegre, almost the entire German district was burned to the ground. In others, almost all German assets were seized. (24)

In almost every nation, the German-language press and use of the German language completely disappeared during the war from fear of reprisal, as did all German schools and most businesses. None re-opened. In Canada and Australia, many names of towns or streets were changed to eliminate their German origin. In Britain, France, and Canada also, thousands of people were falsely interned and their apartments and shops most often looted. They didn’t miss any opportunity; in one case, they found a photo of a German soldier with a child on his knee and published it with the caption, “One wouldn’t believe I have just killed the mother.” The Jews’ atrocity war propaganda in Canada was almost as bad as in the US, with even the military vandalising German businesses, and all Germans not imprisoned having to register with the government. (25)

The UK was as bad as the US. Persons bearing a German name were driven to despair, driven out of their positions and their businesses ruined.  The Guardian archives document that anti-German riots in England were remarkable for their destruction and violence. “Some Germans were pursued into their homes by the mob and pitched through the windows into the street, others were ducked in troughs, and others had their clothing stripped off their backs.” (26) The anti-German hysteria became so severe that King George V had to change his German name of ‘Saxe-Coburg’ to ‘Windsor’, and relinquish all his German titles. (27)

Most Americans are aware that during the (again Bernays-induced) national hysteria during the Second World War the US government forced more than 100,000 US-born Japanese into concentration camps, but history has deleted the fact that many more Germans were interned in concentration camps in the US prior to and during the First War. German Mennonites who refused the draft as conscientious objectors were given prison sentences for as long as 30 years, and many died from abuse and torture in US prisons. Not only were Germans imprisoned, but all their assets were confiscated, this during both world wars, and not only personal assets but entire corporations owned by Germans were simply seized and sold. The government amassed more than half a billion dollars in seizures, nearly equivalent to the entire national budget at the time. Bayer in America was auctioned off on its own doorstep, to a friend of the Administration. (28) In fact, the US military entered every country with a German corporate presence and claimed ownership of all German assets. This portion is of such consequence I have dealt with it in detail in a separate article. (29)

While Bernays was “making the world safe for democracy”, that safety was not meant for Americans. Under the coaching of Col. E. M. House who was Wilson’s Jewish handler, Wilson passed oppressive legislation including the Espionage Act and Sedition Act that were prepared by Bernays, were entirely fascist in content and which made illegal anything that might hinder American entry into the war. Freedom of speech and assembly, and press freedom virtually disappeared from America during this time, it eventually becoming illegal to say or write anything critical of the US government, its officials and even its “symbols”.

Any expression of objection to American entrance into the war would result in a fine of $10,000 (ten xyears’ average wages at the time) or 20 years in prison, with much of the policing power given to what were in effect private vigilante groups like the infamous American Protective League that operated virtually without oversight. The suppression of public opinion and of dissent, and the control exercised on anti-war communication was universal. The Espionage Act stated “Every letter, writing, circular, postal card, picture, print, engraving, photograph, newspaper, pamphlet, book, or other publication, matter or thing of any kind containing any matter which is intended to obstruct the recruiting or enlistment service of the United States is hereby declared to be non-mailable.” Nothing was permitted that might prevent the successful recruitment of American soldiers for a war that only the Jews wanted.

Because of Bernays, atrocity propaganda, the deliberate spreading of fabricated evils and inhuman war crimes became the foundation of the Committee’s efforts. With all of this and much more, Bernays and Lippmann turned America into a hotbed of hatred for the entire German population, accomplishing the goal of the Zionist Jews to use the US military as a tool, their own private army in the European war to fulfill their ambition for Palestine, and thus these two men changed the course of history.

Of course, the causes and aims of the propaganda were far more evil than anything the supposed ‘enemy’ had contemplated, but the goal was to not only invent an enemy but to make that enemy “appear savage, barbaric, and inhumane”, and thus worthy of destruction. This process has been followed many dozens of times in recent history, the latest being the US-Israeli destruction of Iraq, Libya and Syria. Usually, the compliant media repeat and embellish the stories without attempt at confirmation and, in virtually every instance, later attempts to confirm the atrocity tales prove fruitless with researchers able to uncover no evidence whatever of the events. Think of Iraq’s gassing of hundreds of thousands and burial in mass graves and the tales of Libyan Viagra; these and many others proved groundless fabrications – typical atrocity propaganda. Prior to the Iraq invasion, stories appeared of Saddam using wood shredders to eliminate political opponents and dissidents but, as always, researchers later determined there was no evidence whatever to support those horrendous allegations. Thanks to Bernays, there were World War One tales of Germans cutting off the breasts of every woman they encountered, of eating babies, of rendering the bodies of massacred Jews for fat and glycerine to make weapons, tales of a tub-full of eyeballs collected by the Nazis. After the war, Bernays openly admitted that he used fabricated atrocities to provoke hatred against Germany. It appears the media will cooperate in propagating the most fantastic lies, and the people will believe almost everything they read.

Bernays and his group produced thousands of posters containing lurid descriptions of these fake atrocities (30), to say nothing of the newspaper articles, cartoons and so much more, but the historical record of this years-long tapestry of lies and hate has been quite well buried. It is possible to find copies on the internet of many wartime posters, but this collection has been well sanitised with virtually all of the genuinely evil and dirty productions apparently lost to history. The narrative today in the history books casually dismisses all this as “an innovative use of graphic arts to stir patriotism”, but it was hatred rather than patriotism that was being stirred, and both America and the Jews will one day need to openly face this entire reprehensible chapter of history.

The official story is that after World War One, propaganda developed such a poor reputation that the US Congress terminated the Committee in disgust, “ending these activities amidst great controversy”, and refused to bother with funding to preserve and archive its vast collection of hate literature and propaganda, but the truth is that the White House, Congress and the Committee conspired to eliminate or destroy much of the evidence of their crimes. There exists a section of Records of the Committee on Public Information in US Government archives (31), but little of use remains, the more dangerous elements all sanitised. And in fact, far from developing a bad reputation, Bernays and his propaganda methods became widely popular with governments and large corporations for both consumerism and the control of public perception during peacetime.

This wouldn’t be the last time Lippmann and Bernays would use these techniques against Germany. This massive attack was repeated little more than ten years later to destroy Germany and push it into yet another war the Germans didn’t want. In the 1930s, the same Jewish European bankers with largely the same agenda wanted the US to join another war they planned to initiate against Germany. In 1933 they embarked on an extensive worldwide commercial war intended to destroy Germany financially, with newspaper headlines screaming “Judea Declares War on Germany”. They had already induced in Roosevelt “an intense desire for war”, but were having the same problem again with the unwilling American public. And they employed precisely the same solutions, this time demonising Hitler.

In all of this, Lippmann and Bernays were not working independently or without guidance. Prior to their massive ‘war effort’ in the US, they had operated a successful pilot test case in the UK, using British newspapers owned by their controllers, primarily Rothschild, to determine the efficacy of their methods. You may want to think about this next sentence and apply it to recent world events. “They (Bernays and his group) practiced revealing fabricated stories of atrocities, false accusations of terror and brutality against any nation or people they wanted the public mind to view as “the enemy”, then tested and evaluated public reactions to their manipulations of this false propaganda.”

Compare those words with George W. Bush’s demonisation of Iraq, the sordid tales of mass slaughters, the nuclear weapons ready to launch within 15 minutes, the responsibility for 9-11, the babies tossed out of incubators, all the fake propaganda against Saddam and Iraq to get the public mind onside for an unjustified war launched only for political and commercial objectives. Compare them to the demonisation of Khaddafi in Libya, his supplying of Viagra to his troops so they could rape more women, the long list of fabrications and lies to get the public onside for yet another war launched for more political and commercial objectives. Vietnam, Afghanistan, Russia, China, Iran, Cuba, Venezuela and dozens of other demonisations followed this same template, usually culminating in wars and invasions. It was Bernays who created “war marketing”, the theory and the template for the manipulation of public opinion, the plan and pattern for the propaganda and lies that the US government would use repeatedly for the next century to successfully deceive the American public about its motivations and actions in more than 100 military adventures, and to blind everyone to the tragic results of America’s brutal foreign policy. This is the man Americans celebrate today as “the father of Public Relations”.

The plan to mass-engineer public opinion began in a propaganda factory at Wellington House in London in the early 1900s, with Lords Northcliffe and Rothmere, Arnold Toynbee, and of course our two war-marketing geniuses Lippmann and Bernays. It was from this source that the scheme was hatched to force the Rothschild’s privately-owned Federal Reserve banks onto the US Congress, and that trained and coached Lippmann and Bernays on the methods of molding American public opinion to push the US into the First World War for the promotion of Zionism. Bernays’ book ‘Propaganda’ offers a clear vision of his training, not only for war marketing but for the pathology of American consumption, automobiles, the hysteria of patriotism and much more.

Funding reportedly came from the UK Royal Family, the Rothschilds and the Rockefellers, and eventually included the formation of trans-Atlantic relationships. At various periods, memberships in the Tavistock Institute, the Royal Institute of International Affairs, the Rothschild’s Round Table, the Council on Foreign Relations, the Club of Rome, the Stanford Research Institute, the Trilateral Commission and NATO, were interchangeable. They also created the ideology for the large American Foundations like Rockefeller and Carnegie that today play a silent but major role in population management.

Wellington House eventually morphed into the Tavistock Institute, which was created at Oxford University in London by the founders of the Royal Institute of International Affairs and the Round Table (Rothschild again), and was essentially a kind of mass brainwashing facility beginning as a psychological warfare bureau. It was the Tavistock Institute’s studies in psychological programming that were used to create and then exploit a grand mass hysteria during the cold war, evoking fearful delusions of a nuclear conflict with the Soviet Union that even led to millions of Americans building bomb shelters in their back yards. In Tye’s biography of Bernays (32), he wrote that

“It is impossible to fundamentally grasp the social, political, economic and cultural developments of the past 100 years without some understanding of Bernays and his professional heirs.”

Many dirty things emerged from this rat’s nest of Satan-worshippers, one being Britain’s Psychological Warfare Bureau which hatched a plan to destroy Germany not by attacking the military but by virtual genocide of the population. It seems that international bankers owned munitions plants and other valuable military targets on both sides of the war fence, and wanted their property maintained in working order in spite of the war. The solution was saturation bombing of the civilian population to collapse the morale of the German people. These ‘scientific sociologists’ determined that the destruction of 65% of German housing, usually including its occupants, would be sufficient to achieve such a collapse. This was the origin of the fame of the British aviation hero “Bomber” Harris, who carried out these night raids – always at night – that culminated in the fire-bombing of Dresden. The explanation of night raids is usually given as safety for the bomber crews, but its purpose was mostly to engender more terror among the civilian population. Working class housing areas were targeted because they had a higher density and firestorms were more likely.” This would disrupt the German workforce and Germany’s ability to produce war materials in its defense. Harris’ widespread deliberate massacres of German civilians – and those by the Americans as well – were desperately kept secret from the public and still appear nowhere in history books in useful detail or with any sincere attempt to accurately estimate civilian casualties. As I pointed out elsewhere, this was the plan that US General Curtis Lemay was following, the same low-level night raids attempting to exterminate the populations of Japan and Korea.

Everything we have seen, read, or heard in the past 70 years that demonised other nations, usually leading to military intervention or “color revolutions”, stems from this template by Lippmann and Bernays originally to support the creation of a Jewish state in Palestine and to promote the agenda of Zionism. This template has been in constant use by the US government since the World War I, ‘engineering consent and ignorance’ in the American and Western populations to mask nearly a century of atrocities, demonising innocent countries and peoples in preparation for 60 or 70 politically-inspired ‘wars of liberation’ fought exclusively for the financial and political benefit of a handful of European bankers, using the US military as a private army for this purpose, resulting in the deaths and miseries of hundreds of millions of innocent civilians.

It does not appear widely-known, but the intense anti-German propaganda surrounding World War I (and also World War II) had an aim additional to the seizure of Palestine, and this was the destruction of the culture and the very soul of Germany. Churchill was clear on this matter, stating “This war is for the soul of the German people.” It was largely successful. There is no question that Bernays’ propaganda had a devastating effect on Germans and their cultural heritage. (33) Germany today is a cowed nation, still humiliated and still paying billions in reparations for crimes it never committed, in large part because the propaganda has never ceased. Even today, movies and TV programs depict Germans as cold robots lacking humanity, and we were recently treated to a widely-publicised revelation that Hitler had been cursed with a “twisted micro-penis”. Few peoples today are ashamed to admit their national heritage, but no Germans boast of being German. Where in America do we find German beer halls and restaurants, German churches or newspapers? In 2004, The Guardian published a review of a book titled “The loneliness of being German”. (34) This is not an accident.

In one CPI publication, Professor Vernon Kellogg asked “Will it be any wonder if, after the war, the people of the world, when they recognize any human being as a German, will shrink aside so that they may not touch him as he passes, or stoop for stones to drive him from their path?” (35) No wonder at all.

In this context, you may care to read my recent article titled “The Anger Campaign against China”, (36) and think of the physical and other attacks ethnic Chinese are experiencing today in the US, Canada, the UK, Australia, and other Western nations. Consider the accusations of ‘genocide’ in China’s Xinjiang, China’s ‘cover-up’ and full blame for COVID-19, all the (undocumented) tales of spying, of IP theft, of prison camps, of forced abortions, of being ‘Communists’, and much more. Only the atrocity details have changed; all else is the same. Bernays’ template is being followed to the letter, in preparation for World War III.

Introduction – If America Dissolves – http://thesaker.is/if-america-dissolves/

Part 1 of 5 – Bernays and Propaganda – http://thesaker.is/bernays-and-propaganda/

Part 2 of 5 – This current essay


Mr. Romanoff’s writing has been translated into 30 languages and his articles posted on more than 150 foreign-language news and politics websites in more than 30 countries, as well as more than 100 English-language platforms. Larry Romanoff is a retired management consultant and businessman. He has held senior executive positions in international consulting firms, and owned an international import-export business. He has been a visiting professor at Shanghai’s Fudan University, presenting case studies in international affairs to senior EMBA classes. Mr. Romanoff lives in Shanghai and is currently writing a series of ten books generally related to China and the West. He is one of the contributing authors to Cynthia McKinney’s new anthology ‘When China Sneezes’. His full archive can be seen at https://www.moonofshanghai.com/ and http://www.bluemoonofshanghai.com/

He can be contacted at: 2186604556@qq.com

Notes

(1) https://www.smithsonianmag.com/history/how-woodrow-wilsons-propaganda-machine-changed-american-journalism-180963082/

(2) https://theconversation.com/how-woodrow-wilsons-propaganda-machine-changed-american-journalism-76270

(3) https://www.history.com/news/world-war-1-propaganda-woodrow-wilson-fake-news

(4) https://www.amazon.com/Public-Opinion-Original-Walter-Lippmannn/dp/1947844563

(5) https://archive.org/details/publicopinion00lippgoog

(6) https://propagandacritic.com/previous-version-propaganda-critic/articles/ww1.cpi.html

(7) https://www.smithsonianmag.com/history/how-woodrow-wilsons-propaganda-machine-changed-american-journalism-180963082/

(8) Cinema as an imperialist weapon: Hollywood and World War I; https://www.wsws.org/en/articles/2010/08/holl-a05.html

(9) https://history.state.gov/historicaldocuments/frus1917-72PubDip/comp1

(10) https://www.smithsonianmag.com/history/how-woodrow-wilsons-propaganda-machine-changed-american-journalism-180963082/

(11) https://www.cincinnatimagazine.com/citywiseblog/one-hundred-years-ago-anti-german-hysteria-consumed-cincinnati/

(12) https://www.cincinnati.com/story/news/2017/03/11/anti-german-hysteria-city-during-wwi/98895422/

(13) https://spartacus-educational.com/FWWantigerman.htm

(14) http://www.revisionist.net/hysteria/index.html

(15) http://www.revisionist.net/hysteria/german-triangle.html

(16) https://www.history.com/this-day-in-history/wilson-asks-for-declaration-of-war

(17) https://www.npr.org/2017/04/06/522903398/lynching-of-robert-prager-underlined-anti-german-sentiment-during-world-war-i

(18) https://journal.historyitm.org/2013/10/17/feathered-and-tarred/

(19) https://johnbrownnotesandessays.blogspot.com/2014/05/wwi-and-german-americans.html

(20) https://www.dailymail.co.uk/news/article-4992032/Germans-AMERICA-World-War.html

(21) https://www.history.com/this-day-in-history/u-s-president-woodrow-wilson-gives-flag-day-address

(22) https://www.politico.com/story/2016/06/president-wilson-proclaims-flag-day-224127

(23) http://www.revisionist.net/hysteria/cpi-propaganda.html

(24) https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1168&context=historyfacpub

(25) https://www.warmuseum.ca/firstworldwar/history/life-at-home-during-the-war/enemy-aliens/anti-german-sentiment/

(26) https://www.theguardian.com/world/2015/may/13/anti-german-riots-lusitania-1915-first-world-war

(27) https://www.bbc.com/news/uk-england-25450726

(28) https://www.smithsonianmag.com/history/us-confiscated-half-billion-dollars-private-property-during-wwi-180952144/

(29) https://www.moonofshanghai.com/2020/04/the-greatest-intellectual-property.html

(30) https://www.historyhit.com/anti-german-propaganda-posters-from-world-war-one/

(31) https://www.archives.gov/research/guide-fed-records/groups/063.html

(32) https://www.amazon.com/Father-Spin-Edward-Bernays-Relations-ebook/dp/B0091I177W

(33) https://www.immigrantentrepreneurship.org/entries/german-americans-during-world-war-i/

(34) https://www.theguardian.com/books/2004/sep/07/germany.society

(35) https://propagandacritic.com/previous-version-propaganda-critic/articles/ww1.demons.html

(36) https://www.moonofshanghai.com/2020/08/blog-post_49.html

This article appeared first at the Saker Blog

Bernays and Propaganda

Bernays and Propaganda

By Larry Romanoff for the Saker Blog

February 06, 2021

Many years ago, the Jewish-American political commentator Walter Lippmann realised that political ideology could be completely fabricated, using the media to control both presentation and conceptualisation, not only to create deeply-ingrained false beliefs in a population, but also to entirely erase undesirable political ideas from the public mind. This was the beginning of not only the American hysteria for freedom, democracy and patriotism, but of all manufactured political opinion, a process that has been operative ever since. Lippmann created these theories of mass persuasion of the public, using totally fabricated “facts” deeply insinuated into the minds of a gullible public, but there is much more to this story. An Austrian Jew named Edward Louis Bernays, who was the nephew of psychoanalyst Sigmund Freud, was one of Lippmann’s most precocious students and it was he who put Lippmann’s theories into practice. Bernays is widely known in America as the father of Public Relations, but he would be much more accurately described as the father of American war marketing as well as the father of mass manipulation of the public mind.

Bernays claimed “If we understand the mechanism and motives of the group mind” it will be possible “to control and regiment the masses according to our will without their knowing about it”. He called this scientific technique of opinion-molding the ‘engineering of consent’, and to accomplish it he merged theories of crowd psychology with the psychoanalytical ideas of his uncle Sigmund Freud. Bernays regarded society as irrational and dangerous, with a “herd instinct”, and that if the multi-party electoral system (which was fabricated by a group of European elites as a population control mechanism) were to survive and continue to serve those elites, massive manipulation of the public mind was necessary. These elites, “invisible people”, would have, through their influence on government and their control of the media, a monopoly on the power to shape thoughts, values, and responses of the citizenry. His conviction was that this group should flood the public with misinformation and emotionally-loaded propaganda to “engineer” the acquiescence of the masses and thereby rule over them. According to him, this manufactured consent of the masses, creating conformity of opinion molded by the tool of false propaganda, would be vital for the survival of democracy. (1) (1a) (2)

Bernays wrote, “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” He stated that in America, people are governed, their minds molded, their tastes formed, their ideas suggested, largely by men they have never heard of. He claimed, “This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner. In almost every act of our daily lives we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” (3)

In his main work titled ‘Propaganda’, (4) (4a) which he wrote in 1928, Bernays argued that the manipulation of public opinion was a necessary part of democracy in which individuals were inherently dangerous (to the rapacity of the elites) but could be harnessed and channeled by these same elites for their economic benefit. He wrote further that “No serious sociologist any longer believes that the voice of the people expresses any … wise idea. The voice of the people expresses the mind of the people, and that mind is made up for it by … those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders. Fortunately, the … politician is able, by the instrument of propaganda, to mold and form the will of the people.” He clearly believed that virtually total control of a population was possible, and perhaps easy to accomplish: “So vast are the numbers of minds which can be regimented, and so tenacious are they when regimented, that (they produce) an irresistible pressure before which legislators, editors, and teachers are helpless.”

And it wasn’t only the public masses that were ‘inherently dangerous’, but a nation’s leaders fit this description as well, therefore also requiring manipulation and control. Bernays realised that if you can influence the leaders of a nation, either with or without their conscious cooperation, you can control the government and the country, and that is precisely where he set his sights. Bernays again: “In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power. There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes. Nor, what is still more important, the extent to which our thoughts and habits are modified by authorities.” He went on to tell us that “The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses.” And in this case, the “few” are the wealthy elites, their even wealthier bankers, and their brethren who control the media, publishing and entertainment industries.

US President Wilson was desperate to fulfill his obligations to his handlers by putting the US into the First World War as they wished, but was having little success with public opinion at home; few Americans wanted to enter the European war. In 1917 Wilson founded what was called The Committee on Public Information, of which Bernays became a star member. It was Bernays’ vast propaganda schemes and his influence in promoting the patently false idea that US entry to the war was primarily aimed at “bringing democracy to all of Europe”, that proved so successful in altering public opinion about the war. Thanks to Edward Bernays, American war marketing was born and would never die.

Until the First World War, these theories of creating an entirely false public opinion based on misinformation, then manipulating this for population control, were still only theories, but the astounding success of propaganda by Bernays and his group during the war laid bare the possibilities of perpetually controlling the public mind on all matters. The “shrewd” designers of Bernays’ “invisible government” developed a standard technique for what was essentially propaganda and mind control, or at least opinion control, and infiltrated it throughout the US government, its departments and agencies, and its leaders and politicians. Coincident with this, they practiced infecting the leaders of every identifiable group – fraternal, religious, commercial, patriotic, social – and encouraging these men to likewise infect their supporters.

Bernays was apparently stunned by the outstanding success of his democracy slogan and hate campaign in swaying public opinion in favor of war, and so immediately began to apply his model to peacetime enterprises. “In applying his uncle’s Freudian theories to deal with public conceptions, Bernays realised that provoking a fear of communism and then manipulating the public’s emotions toward it, could be a sure recipe for success in the widespread engineering of popular opinion and control of the population. This theory was so powerful that it became a weapon of its own during the cold war.” The term ‘propaganda’ had acquired a poor reputation so Bernays created and promoted the term ‘Public Relations’, but of course his processes were no such thing. Bernays’ PR ethic involved psychological manipulation and control of the public mind through cleverly-devised – and thoroughly false – propaganda.

Bernays carries the blame for more than American entry into the two world wars, having been instrumental in paving the way for the US cannibalisation and military colonisation of much of the world, and for the US installing and supporting the dozens of brutal military dictatorships around the world. His first international project was helping to engineer the US overthrow of the popular elected government of Jacobo Arbenz in Guatemala. At the time, the Rockefellers’ United Fruit Company and various US elites and international financiers owned most of Guatemala including 70% of all the arable land, the communications facilities, the only railroad and shipping port, and controlled most exports. When Arbenz commenced expropriations and land redistribution, Bernays developed a massive propaganda campaign that colored Arbenz as communist, a terrorist, an enemy to democracy, a blot on humanity, and much more, to the extent that American public opinion supported an outrageous travesty and one of the most brutal violations of human rights in US history. Bernays’ template has been used about 70 times with US invasions of that many nations, which is one source of the vast disconnect between what the American people believe their government has done and what it has actually done. As a side note, Guatemala appealed to the United Nations to stop the Americans’ massive interference in their country, a plea that was sympathetically received by UN Secretary-General Dag Hammarskjold who proved troublesome for the US. He would do so again a few years later, and would be assassinated by the CIA for his trouble.

I discussed earlier the black and white mentality that pervades America. Much of this is supported by the witch-hunting versions of Christianity that Americans have embraced, but much of the blame must be laid on Bernays’ propaganda methods. Bernays himself asserted that propaganda could produce rapid and strong emotional responses in the public, but that the range of these responses was limited because the emotional loading inherent in his propaganda would create a kind of binary mentality, eventually forcing the population into a programmed black and white world – which is precisely what we see in the US today. This isn’t difficult to understand. In a discussion of a landscaping option for our garden, we could have a range of dispassionate responses from antipathy to adoration, but when Bernays flooded the public with fabricated tales of Germans killing babies, the range of potential responses was not dispassionate but rather entirely emotional and would be limited to either abhorrence or perhaps a blocking of the information. In a sense, our emotional switch will be forced into either an ‘on’ or ‘off’ position, with no other reasonable choices. We see this in debates on subjects like global warming, where positions do not correspond to educational or employment circumstances, nor to experience, but tend to be strongly emotional responses along ideological and political lines with precisely the kind of binary mentality Bernays predicted.

It is interesting to note that the manipulators eventually became the manipulated. Wilson, in his eagerness to manipulate public opinion in favor of war, failed to realise he was himself being manipulated by his handlers, by these same elite propagandists whose war ambitions he was fulfilling, as well as other schemes they had already planted in his mind. The puppeteer became the puppet, and the practice became permanent. The elite few, as Bernays called them, realised early on the potential for control of governments, and in every subsequent US administration the president and his White House staff, the politicians, the leaders of the military and intelligence agencies, all fell prey to this same disease of shrewd manipulation. Roosevelt’s “intense desire for war” (5) (6) (7) in 1939 was the result of this same infection process and, once infected, he of course approved of the infection of the entire American population. George Bush with Iraq and Obama with Libya and Syria are not different. Walter Lippmann and Edward Bernays succeeded beyond their wildest expectations.

Bernays was very correct in stating that a society’s ability to participate in a democracy was dependent on how well-informed the society was, but Americans fail to appreciate that it is ignorance and not knowledge or education that protects the existence of multi-party political systems. That is why American leaders, controlled by the same “invisible government” and with a fully-compliant elite-owned media, have intentionally misrepresented their current policies and actions to the public, while their “elite few” specialised in massive historical revisionism, especially American history in the world and the effects of that history on other nations. By keeping Americans ignorant and uninformed, their minds filled with foolish and false myths, and forever distracted by irrelevancies, American leaders and their puppet-masters have used Bernays’ theories to control public opinion and beliefs with lies, religion, patriotism and emotional propaganda. It was very much an “engineered ignorance” created by a continuing program of misinformation, manipulation and deception, a shrewdly-planned subversion of the American public.

The almost overwhelming political-religious ideological fog permeating America today is due to generations of institutionalized deception and propaganda, and is the direct cause of much of the renowned ignorance of the American people. Their capitalist ideology as well, is rooted in economic misconceptions and false propaganda, with the result that almost no Americans today have any understanding of the real (and largely criminal) reasons for their nation’s economic success. The astonishing extent of the binary polarisation of politics and government is another example, yet few Americans have any understanding of their condition. As one author noted, “The wealthy in America have created an inherently imbalanced system that is exploitable by the wealthy and they are working through the use of propaganda and misinformation to convince Americans that the system is just, or, if anything, unfairly biased toward the poor.” And again, “The economic system that America has developed is dependent on the exploitation of foreign countries and the acquisition of foreign resources, which is why (the US) pursues a strategy of global preeminence.” He went on to state that the foreign policy of the American Right-Wing has been developed through extensive propaganda and exaggeration of foreign threats in order to maintain the conditions for public support and to justify the suppression of dissent.

I have written before that no Right-Wing government could survive in the full light of day with all truths exposed, because most of these truths are bitterly anti-social and designed only to create a flow of a nation’s wealth to the relatively few members of the elites and financiers. In order to function at all, a Right-Wing government like that in the US must be increasingly secretive and rely ever more heavily on Bernays and on his propaganda in order to produce in the population both his engineered consent and engineered ignorance, without which a democracy could not survive. This is so true that after World War II, the US military heavily restricted media control in occupied Germany and Japan because it recognized that the media could easily educate citizens to the dangers of the American presence both at home and in Europe. This veil of secrecy has been carried to an extent that the American and international elites have created what one writer called a massive framework of lies that functions as an arena within which the desired propaganda ideas are presented to the American people as information, but where the reality is very different from that in which American leadership functions. The same writer stated so perfectly, “Within this framework of lies the world appears to be a simplistic place of good and evil. The feeling of Americans that we are the most successful people on earth, and that America is the most successful country, is used to support the idea that America’s policies are inherently altruistic because our culture tells us that success is the measure of goodness. What is actually the case, though, is that America is successful precisely because American policy is not altruistic.”

The next essay in this series will outline in detail the beginnings – and the devastating results – of Bernays’ initial efforts.


Mr. Romanoff’s writinghas been translated into 28 languages and his articles posted on more than 150 foreign-language news and politics websites in more than 30 countries, as well as more than 100 English-language platforms. Larry Romanoff is a retired management consultant and businessman. He has held senior executive positions in international consulting firms, and owned an international import-export business. He has been a visiting professor at Shanghai’s Fudan University, presenting case studies in international affairs to senior EMBA classes. Mr. Romanoff lives in Shanghai and is currently writing a series of ten books generally related to China and the West. He is one of the contributing authors to Cynthia McKinney’s new anthology ‘When China Sneezes‘. His full archive can be seen at https://www.moonofshanghai.com/ and http://www.bluemoonofshanghai.com/

He can be contacted at: 2186604556@qq.com

Notes

  1. https://www.amazon.com/Engineering-Consent-Edward-L-Bernays/dp/B0007DOM5E;

(1a) https://upload.wikimedia.org/wikipedia/commons/1/1b/The_Engineering_of_Consent_%28essay%29.pdf

(2) http://classes.dma.ucla.edu/Fall07/28/Engineering_of_consent.pdf

(3) https://www.goodreads.com/quotes/203430-the-conscious-and-intelligent-manipulation-of-the-organized-habits-and

(4) https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598; (4a) http://www.historyisaweapon.com/defcon1/bernprop.html

(5) https://famguardian.org/Subjects/Scams/FDR/fdr.htm

(6) https://www.chroniclesmagazine.org/article/wikileaks-1941/

(7) https://mises.org/library/roosevelt-nobody-knows

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